With no salesforce or Tour endorsers, a limited advertising and marketing budget, and no retail mark-up, the company is able to provide clubs for 40% to 50% less than comparable equipment sold at sporting goods or off-course golf retail stores. “It was pretty eye opening for us in terms of proving the validity of our business model,” said CEO Scott White.īy eschewing traditional retail channels, Ben Hogan Golf Equipment is able to keep its price structure relatively low. With some golf stores closed and many consumers indicating a reluctance to go into physical retail locations, it was a banner month for Ben Hogan as an increasing number of golfers actively searched for clubs online. They also come standard with UST Mamiya Recoil graphite shafts for $184 each.Fueled by its socially-distant, direct-to-consumer model, the Ben Hogan Golf Equipment Company celebrated its best sales month since the brand relaunched in 2016. The PTx irons will be available starting in April and come standard KBS Tour V or KBS Tour 90 steel shafts for $169 each. The trailing edge of the sole also has been beveled, creating the V-like shape. To help the PTx irons work more effectively through the turf, they have been designed with a V-shaped sole construction that lifts the leading edge up slightly. So your higher-lofted clubs are going to give you a penetrating trajectory with great distance control that a solid forgiving can deliver, but the middle irons the launch angle gets progressively higher.” It’s at the same height, in relation to the equator of the golf ball. “So as you progress through the set, you have a linear center of gravity. “Each titanium core is different, based on the loft of the golf club,” said Koehler. Titanium is lighter than the steel that would otherwise be in the club, so this design naturally creates a more perimeter-weighted head.
The 32- through 47-degree irons feature a co-forged construction, with a 1025 stainless steel encasing a titanium core. The company claims that doing this will help to create a higher launch angle. Designers also gave the long irons 17 grams of tungsten in the toe to pull the ideal hitting position into the center of the face.
The small void allows the faces to flex more efficiently at impact to create more ball speed. The 20- through 31-degree PTx irons are hollow, forged from 1025 carbon steel. “We needed to make irons that would fly high and land steeper, with spin.” “When we sat down to create these clubs, we said, ‘Let’s address the long irons first,’ ” said Terry Koehler, Ben Hogan’s chief executive officer. Worth 15 blades the company released last season.īen Hogan makes 28 PTx irons, ranging in loft from 20 degrees to 47 degrees (in 1-degree increments), so players can select the ideal combination of clubs to ensure their distance gaps are perfect. The PTx irons are cavity-back, game-improvement clubs with some hidden technologies that make the clubs easier to hit and more forgiving than the Ft. With the release of the new PTx irons, Ben Hogan wants to prove that it can make clubs that The Hawk would like, but that a typical player actually can hit. You probably envision a set of gleaming muscleback blades with razor-thin toplines, almost no offset and precious little forgiveness. Close your eyes and image a new set of irons made by the Ben Hogan Golf Equipment Co.
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